Hiroshi Lockheimer oversees all of Google’s working techniques as Senior Vice President of Platforms and Ecosystems. In recent times, he has been very vital of Apple no longer supporting the RCS same old to make iOS messaging extra interoperable with Android, and the most recent salvo on iMessage is the cruelest but.

The Android leader and RCS proponent this morning quote tweeted a Wall Side road Magazine article about iMessage’s dominance amongst an “military of texting tweens” and the way that has led younger Android customers particularly to really feel ostracized when speaking with iOS customers. Lockheimer mentioned: 

Apple’s iMessage lock-in is a documented technique. The use of peer force and bullying so that you could promote merchandise is disingenuous for a corporation that has humanity and fairness as a core a part of its advertising and marketing. The factors exist nowadays to mend this.

By means of “documented,” he’s most likely referring to the way it got here to mild that Apple’s Phil Schiller in 2016 expressed that “shifting iMessage to Android will harm us greater than assist us,” whilst device leader Craig Federighi in a similar way mentioned that “iMessage on Android would merely serve to take away [an] impediment to iPhone households giving their youngsters Android telephones.” Each feedback got here to mild as a part of the Apple and Epic lawsuit.

Lockheimer believes that Apple’s resolution not to beef up the Wealthy Conversation Products and services same old is supposed to offer protection to iMessage’s supplier lock-in impact. RCS would modernize SMS/MMS with iMessage-like options, together with typing signs with learn receipts, higher-quality footage, sending over Wi-Fi/cell knowledge, and Trade Messaging. 

With that beef up provide, the Google government insinuates that there could be much less force to get an iPhone as messaging an Android person, or vice versa, could be a a lot more trendy and similar revel in.

More than a few Google executives have inspired Apple to undertake RCS prior to now 12 months and argued concerning the safety ramifications of iOS no longer doing so, however nowadays’s feedback are the cruelest phrases but. The quote RT has been retweeted by means of different Googlers this morning and the Android Twitter account.

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