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In a brand new video posted to YouTube as of late, Apple is constant to emphasise the doubtless life-saving options of the Apple Watch. The brand new video is titled ‘911’ and it it tells 3 tales of people that had been in a position to get assist from emergency services and products the usage of their Apple Watch.

The commercial doesn’t in fact display the Apple Watch itself. As a substitute, it makes a speciality of the tales from the 3 Apple Watch customers who credit score the tool with serving to them succeed in 911 in an emergency. The advert makes use of audio from the 911 calls themselves.

“Those are simply 3 of many implausible tales the place folks had been in a position to get assist the usage of Apple Watch,” Apple touted. A minimum of two of the tales seem to be ones that we’ve prior to now coated right here on 9to5Mac:

The Apple Watch options an Emergency SOS function that allows you to briefly and simply succeed in 911 by way of long-pressing at the facet button. Moreover, there’s additionally a fall detection function that may hit upon when an Apple Watch consumer has taken a difficult fall, and routinely name emergency services and products if the individual doesn’t disregard the alert inside one minute of falling.

9to5Mac’s take

This isn’t the primary time Apple has targeted at the life-saving options of Apple Watch in its promoting. A couple of years in the past, it debuted a video titled ‘Expensive Apple,’ that includes tales from Apple Watch customers who credit score the wearable with “serving to them reside more fit lives.”

This new ‘911’ video, alternatively, is being met with some grievance. The Verge, as an example, accused Apple of “promoting you on worry” and “edging into shady insurance coverage salesman territory to take action.”

I feel that is in fact a beautiful just right advert that highlights probably the most helpful options of the Apple Look ahead to moderate customers. Emergency SOS and fall detection also are two of the extra hidden options of the Apple Watch, so preferably this advert will assist lift consciousness.

FTC: We use source of revenue incomes auto associate hyperlinks. Extra.


Take a look at 9to5Mac on YouTube for extra Apple information:

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